The first update for Microsoft SwiftKey since its return to the Apple App Store

In November, Microsoft revived SwiftKey in the Apple App Store, which was wonderful news. The software was, however, still a little antiquated at the moment, with its most recent update being on August 11. With a new version this month that offers bug fixes and improvements, Microsoft is finally resolving it. The update has no noteworthy additions or modifications, but the repairs should resolve some of the bugs and issues that users have previously experienced.

Although Vice President & General Manager of Microsoft Office Product Group Vishnu Nath tweeted that it incorporates the remedy for Microsoft account sign-in, Microsoft does not specifically list the updates that have been improved. The other faults that Apple consumers had previously identified should have been fixed by the update, yet strangely, some people still report experiencing them.

Despite this, it should be noted that Microsoft Maps and Local Services CTO Pedram Rezaei stated in a post that the company is “spending extensively in the keyboard.” Rezaei also confirmed SwiftKey’s return to the App Store. The most recent upgrade falls short of our expectations in that regard, but Microsoft will undoubtedly release other updates in the future to address the problems with the keyboard app that remain. After all, given Rezaei’s claim that SwiftKey was revived as a result of “public demand,” Microsoft wouldn’t want to pass up the slim chance to win over Apple customers, especially given the company’s continued resistance to allowing Microsoft’s goods into its market.

SwiftKey abruptly leaving the App Store is yet unknown, although Apple’s policy was definitely a major factor. Due to limitations Apple imposes in its country, Microsoft is still unable to reach all Apple consumers fully. This is especially evident in Apple’s decision to exclude Microsoft’s cloud gaming service from its App Store, preventing the software provider from providing a specific Xbox Cloud Gaming app for Apple customers. Apple has control over the service because iOS browsers run on the Safari rendering engine, even though iOS users can only access it through web browsers on their devices at the moment.

The Competition and Markets Authority of the UK announced plans to look into Apple and Google for having a “effective duopoly on mobile ecosystems that allows them to exercise a stranglehold over operating systems, app stores, and web browsers on mobile devices” as a result of this issue.

According to CMA, “web developers have complained that Apple’s restrictions, along with alleged underinvestment in its browser technology, lead to added costs and frustration as they have to deal with bugs and glitches when building web pages, and have no choice but to create bespoke mobile apps when a website may be sufficient.” In the end, these limitations reduce choice and might make it more challenging to get cutting-edge new apps into UK consumers’ hands.

Christopher Woodill

About ME

Enterprise technology leader for the past 15+ years…certified PMP, Six Sigma Black Belt and TOGAF Enterprise Architect. I collaborate with companies to help align their strategic objectives with concrete implementable technology strategies. I am Vice President, Enterprise Solutions for Klick Health.

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