Elon Musk, the CEO of Twitter, removes the “Official” tag after less than 24 hours.

Even though it has only been 24 hours, Twitter has already abandoned its recently introduced “Official” checkmark. Users could utilise the feature to distinguish between accounts that have been verified using Twitter Blue and accounts that have been verified as official at first.

Elon Musk, the newly appointed CEO of Twitter, verified this in a message to tech YouTuber Marques Brownlee. Musk responded, “I just killed it,” when the latter noticed that his “Official” tag had vanished just a few hours after he had noticed that he now had two verified checks.

The original Twitter blue check “will be the great level,” he continued, implying that the business will revert to its initial strategies. Originally only used to authenticate high-profile accounts, Twitter’s verified blue checkmark was later made available to everyone for $8 per month as part of the new Twitter Blue subscription.

Musk added that the business will “do lots of dumb things in coming months” in a different tweet.

Twitter’s director of product management Esther Crawford also mentioned yesterday’s “Official” tag in a post, indicating that the social media platform will experience many changes in the future:

The Twitter account for Twitter Support has also confirmed that users will no longer receive the new checkmark. They are now targeting accounts that use impersonation and deception instead. Elon Musk announced over the weekend that the microblogging platform would permanently ban accounts that engaged in impersonation, unless they made it clear that they were parody accounts.

Christopher Woodill

About ME

Enterprise technology leader for the past 15+ years…certified PMP, Six Sigma Black Belt and TOGAF Enterprise Architect. I collaborate with companies to help align their strategic objectives with concrete implementable technology strategies. I am Vice President, Enterprise Solutions for Klick Health.

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