Twitter is doubling the price of its Blue subscription one year after launching the service. In an email to its current customers, the microblogging service stated the monthly subscription fee for Twitter Blue would increase from $2.99 to $4.99 in October. Beginning on the specified date, the price increase will be applied to both existing and new members.
In a statement to TechCrunch, a Twitter representative explained, “At launch, we were adamant about keeping the membership price as low as possible as we tested, learned, and received feedback. As a result of refining the product’s concept, conducting extensive research, introducing additional features, and planning more, we are revising price.”
The announcement of the price hike for the Blue subscription comes a week after Twitter’s Q2 revenue decreased by 5%. The business attributed the fall to advertising market competition and uncertainties over Elon Musk’s acquisition of Twitter. After Elon Musk refused to finalize the transaction for whatever reason, the microblogging service appears to have an urgent need to increase its revenue.
The Twitter Blue membership was introduced in select areas, including as Australia and Canada, in 2013. The social media behemoth then expanded its availability to include the United States and New Zealand. Launching with Bookmark Folders, the ability to undo tweets, and Reader Mode, the subscription service provided a number of exclusive features for paying subscribers.
To explain the price rise, the microblogging service may add more unique features to the Twiter Blue subscription plan. The corporation is currently testing an Edit button with its paying users, and according to rumors, it may be exclusive to Blue subscribers.
Are you a subscriber to Twitter Blue? If so, do you believe the price increase is justifiable? Leave your feedback in the Comments section below.