The Netflix ad-supported tier won’t cover all programs

The next Netflix ad-supported tier will likely include both more reasonable subscription rates and intrusive advertisements. You shouldn’t anticipate it to include all the series and films that are currently available with a regular subscription.

Executives from Netflix revealed the information at the Q2 2022 earnings interview that was posted on YouTube.

According to Ted Sarandos, co-CEO and chief content officer of Netflix, “the vast majority of what consumers watch on Netflix today, we can include in the ad-supported tier.” “There are some things that don’t — we’re talking with the studios about those — but the members in the ad tier would have a terrific experience if we launched the product right now. We won’t remove all of the new stuff, but we will remove some of it, and we don’t believe it will materially hinder business.

But according to a Wall Street Journal story, Netflix has already begun talks with studios including Warner, Universal, and Sony to persuade them to let it include their shows in the ad-supported tier. Additionally, given Netflix’s current circumstances (it recently lost almost 1 million subscribers in the second quarter of 2022, which is better than the anticipated 2 million), this discussion ought to be successful.

Christopher Woodill

About ME

Enterprise technology leader for the past 15+ years…certified PMP, Six Sigma Black Belt and TOGAF Enterprise Architect. I collaborate with companies to help align their strategic objectives with concrete implementable technology strategies. I am Vice President, Enterprise Solutions for Klick Health.

Leave a Comment