One important component of Instagram’s future is influencers. More influencers translate into more users and supporters. Giving them the ideal tools to service their expanding base of supporters is crucial in this regard. With the introduction of new capabilities enabling subscribers to talk and create posts that are only visible to them, Instagram is currently doing just that.
On Instagram, it’s part of the game to try to keep your audience engaged and feeling appreciated. Connecting with them and granting them access to special content is the most effective strategy. With the introduction of the “Subscriber Home” tab and subscriber chat, Instagram has just made it feasible. The former will be made available on creator accounts, where subscribers can filter posts, Reels, or photographs that are only viewable to them. On the other side, the chat will allow creators to have group DM conversations with up to 30 subscribers at once.
Following the launch of Instagram’s $0.99 to $99.99 per year paid subscription service for its artists in January 2022, the features were announced. The membership was first only made available to a select group of producers, but it was later sent to thousands more US influencers. As the business works to create Instagram “the best platform online for creators to make a living,” Mosseri now emphasises the need to increase the paid subscription’s geographic availability.
According to Mosseri, “We want Instagram to be the finest online venue for creators to make a career.” “Sustainable revenue is also very crucial to all creators since, at the end of the day, being a creator is a business. And subscriptions are a fantastic method to earn some stable and predictable income.
Along with the purple badge, special Stories, and livestreaming that are already available to creators with paid subscriptions, the new Subscriber Home and Subscriber Chat will be made available. This is just one step on a much longer route to give creative everywhere a wide range of tools to be able to make a life online, according to Mosseri, who claims the newly introduced tab is one of the most desired by the early customers.