New Version of Microsoft Dynamics CRM Just Announced

Microsoft has just announced a new set of features for Dynamics CRM focused on matching customers to the right products and services.


The new version of Dynamics CRM includes integration of three acquisitions Microsoft has made – Parature, MarketingPilot and NetBreeze to create “Dynamics Marketing” as well as some additional features to Dynamics CRM. These features include:

  • Visual campaign designer to allow marketers to design campaigns
  • New lead management and scoring capabilities
  • Improved email scalability for sending out millions of emails per day
  • Deep analytics for measuring effectiveness of campaigns
  • A new Unified Service Desk designed specifically for call centers that allows agents to handle multiple customer interactions
  • Integrated self-service via support portals, Facebook, Twitter and web chat all based on a shared knowledge base


Microsoft is also unveiling its new Microsoft Social Listening Service. Similar to tools already provided by, the new service allows marketers to analyze and act on sentiment analysis from a variety of social networks.


As another cloud first initiative, Microsoft will provide an updated version of Dynamics CRM Online first with the on premise version receiving its update later on in the year.

Microsoft will offer access to this tool free for online subscribers while those on premise will need to pay an incremental cost. In addition, Dynamics Marketing will only be available as a cloud service.

Christopher Woodill

About ME

Enterprise technology leader for the past 15+ years…certified PMP, Six Sigma Black Belt and TOGAF Enterprise Architect. I collaborate with companies to help align their strategic objectives with concrete implementable technology strategies. I am Vice President, Enterprise Solutions for Klick Health.

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